New Zealand’s largest inland city, Hamilton (Kirikiriroa in Te Reo Māori) can be found right in the centre of one of the richest agricultural and pastoral areas in the world.
For over a century, Vitaco has been at the forefront of health and wellness, crafting some of Australasia’s most trusted health supplements, sports nutrition, and food products. From humble beginnings to becoming an industry leader, their focus has always been on empowering healthier lives, not just for their customers but for their people too.
“Coming to work, producing products that are going to help other people's health and well-being is really key,” reflects COO Roger Scott.
This shared purpose is woven into the culture at Vitaco, where employee wellbeing is as much a priority as the products they create.
Navigating Complexity in a Fast-Moving Industry
The food industry is fast-paced and multifaceted, with large-scale logistics, heavy machinery, and diverse worksites. Managing safety across multiple locations presents unique challenges.
“We have a lot of traffic management requirements, a lot of people movements in the food industry,” explains Scott.
Recognising these complexities, Vitaco has embraced a proactive approach to fostering a strong safety culture where employees feel empowered to identify and address potential risks.
Business leaders can struggle to quantify the less obvious challenges their workers face, such as psychosocial risk. While mental health isn’t visible, that doesn’t mean it’s not there. In fact, 17% of workplace harm is accredited to mental health. Even though mental health in the workplace is becoming less “taboo,” we know it’s still systematically underreported, so we should assume that in reality the prevalence is much larger.
To put it into practical context, an example is the psychosocial risk associated with layoffs resulting in more work for the remaining staff. If the job demands are suddenly not met by the job resources, workers can begin to feel the pressure to meet unrealistic KPIs.
In our recent webinar, "Psychosocial Safety Solutions: Building A Mental Health Strategy," Psychological Safety Solutions founder Conor Duffy pointed out the importance of checking in with your employees' emotional and cognitive demands to avoid your team barreling towards collective burnout. It’s critical that leadership prioritises health, safety, and wellbeing during this time to protect the trust and psychological safety of their workers.
Business leaders can struggle to quantify the less obvious challenges their workers face, such as psychosocial risk. While mental health isn’t visible, that doesn’t mean it’s not there. In fact, 17% of workplace harm is accredited to mental health. Even though mental health in the workplace is becoming less “taboo,” we know it’s still systematically underreported, so we should assume that in reality the prevalence is much larger.
To put it into practical context, an example is the psychosocial risk associated with layoffs resulting in more work for the remaining staff. If the job demands are suddenly not met by the job resources, workers can begin to feel the pressure to meet unrealistic KPIs.
In our recent webinar, "Psychosocial Safety Solutions: Building A Mental Health Strategy," Psychological Safety Solutions founder Conor Duffy pointed out the importance of checking in with your employees' emotional and cognitive demands to avoid your team barreling towards collective burnout. It’s critical that leadership prioritises health, safety, and wellbeing during this time to protect the trust and psychological safety of their workers.
Business leaders can struggle to quantify the less obvious challenges their workers face, such as psychosocial risk. While mental health isn’t visible, that doesn’t mean it’s not there. In fact, 17% of workplace harm is accredited to mental health. Even though mental health in the workplace is becoming less “taboo,” we know it’s still systematically underreported, so we should assume that in reality the prevalence is much larger.
To put it into practical context, an example is the psychosocial risk associated with layoffs resulting in more work for the remaining staff. If the job demands are suddenly not met by the job resources, workers can begin to feel the pressure to meet unrealistic KPIs.
In our recent webinar, "Psychosocial Safety Solutions: Building A Mental Health Strategy," Psychological Safety Solutions founder Conor Duffy pointed out the importance of checking in with your employees' emotional and cognitive demands to avoid your team barreling towards collective burnout. It’s critical that leadership prioritises health, safety, and wellbeing during this time to protect the trust and psychological safety of their workers.
Business leaders can struggle to quantify the less obvious challenges their workers face, such as psychosocial risk. While mental health isn’t visible, that doesn’t mean it’s not there. In fact, 17% of workplace harm is accredited to mental health. Even though mental health in the workplace is becoming less “taboo,” we know it’s still systematically underreported, so we should assume that in reality the prevalence is much larger.
To put it into practical context, an example is the psychosocial risk associated with layoffs resulting in more work for the remaining staff. If the job demands are suddenly not met by the job resources, workers can begin to feel the pressure to meet unrealistic KPIs.
In our recent webinar, "Psychosocial Safety Solutions: Building A Mental Health Strategy," Psychological Safety Solutions founder Conor Duffy pointed out the importance of checking in with your employees' emotional and cognitive demands to avoid your team barreling towards collective burnout. It’s critical that leadership prioritises health, safety, and wellbeing during this time to protect the trust and psychological safety of their workers.
Health & Safety protocols have transformed how we operate. Implementing these standards has not only reduced accidents on-site but also boosted team morale, knowing that their well-being is a top priority.

Business leaders can struggle to quantify the less obvious challenges their workers face, such as psychosocial risk. While mental health isn’t visible, that doesn’t mean it’s not there. In fact, 17% of workplace harm is accredited to mental health. Even though mental health in the workplace is becoming less “taboo,” we know it’s still systematically underreported, so we should assume that in reality the prevalence is much larger.
To put it into practical context, an example is the psychosocial risk associated with layoffs resulting in more work for the remaining staff. If the job demands are suddenly not met by the job resources, workers can begin to feel the pressure to meet unrealistic KPIs.
In our recent webinar, "Psychosocial Safety Solutions: Building A Mental Health Strategy," Psychological Safety Solutions founder Conor Duffy pointed out the importance of checking in with your employees' emotional and cognitive demands to avoid your team barreling towards collective burnout. It’s critical that leadership prioritises health, safety, and wellbeing during this time to protect the trust and psychological safety of their workers.
Business leaders can struggle to quantify the less obvious challenges their workers face, such as psychosocial risk. While mental health isn’t visible, that doesn’t mean it’s not there. In fact, 17% of workplace harm is accredited to mental health. Even though mental health in the workplace is becoming less “taboo,” we know it’s still systematically underreported, so we should assume that in reality the prevalence is much larger.
To put it into practical context, an example is the psychosocial risk associated with layoffs resulting in more work for the remaining staff. If the job demands are suddenly not met by the job resources, workers can begin to feel the pressure to meet unrealistic KPIs.
In our recent webinar, "Psychosocial Safety Solutions: Building A Mental Health Strategy," Psychological Safety Solutions founder Conor Duffy pointed out the importance of checking in with your employees' emotional and cognitive demands to avoid your team barreling towards collective burnout. It’s critical that leadership prioritises health, safety, and wellbeing during this time to protect the trust and psychological safety of their workers.
Business leaders can struggle to quantify the less obvious challenges their workers face, such as psychosocial risk. While mental health isn’t visible, that doesn’t mean it’s not there. In fact, 17% of workplace harm is accredited to mental health. Even though mental health in the workplace is becoming less “taboo,” we know it’s still systematically underreported, so we should assume that in reality the prevalence is much larger.
To put it into practical context, an example is the psychosocial risk associated with layoffs resulting in more work for the remaining staff. If the job demands are suddenly not met by the job resources, workers can begin to feel the pressure to meet unrealistic KPIs.
In our recent webinar, "Psychosocial Safety Solutions: Building A Mental Health Strategy," Psychological Safety Solutions founder Conor Duffy pointed out the importance of checking in with your employees' emotional and cognitive demands to avoid your team barreling towards collective burnout. It’s critical that leadership prioritises health, safety, and wellbeing during this time to protect the trust and psychological safety of their workers.
Business leaders can struggle to quantify the less obvious challenges their workers face, such as psychosocial risk. While mental health isn’t visible, that doesn’t mean it’s not there. In fact, 17% of workplace harm is accredited to mental health. Even though mental health in the workplace is becoming less “taboo,” we know it’s still systematically underreported, so we should assume that in reality the prevalence is much larger.
To put it into practical context, an example is the psychosocial risk associated with layoffs resulting in more work for the remaining staff. If the job demands are suddenly not met by the job resources, workers can begin to feel the pressure to meet unrealistic KPIs.
In our recent webinar, "Psychosocial Safety Solutions: Building A Mental Health Strategy," Psychological Safety Solutions founder Conor Duffy pointed out the importance of checking in with your employees' emotional and cognitive demands to avoid your team barreling towards collective burnout. It’s critical that leadership prioritises health, safety, and wellbeing during this time to protect the trust and psychological safety of their workers.